` The Best In Australian Beach Fashion, Surfwear and Swimwear

Surf Wear Trends and Brands in Australia

Fashion in Australia has always been creative, vibrant, fresh and rich in color. The Australian fashion trends revolve around three general settings which are the bush, the cities and the beaches.

Australia started recognizing its beach fashion in 1928 when Speedo swimwear was launched in Sydney by Alexander MacRae, a brand which later became famous during the 1932 Los Angeles Olympics.

The sunny colors of Australia's beaches are very much reflected in the many swimwear fashions of Australia specifically that of surf wear. The country is known for its wonderful beaches where surfing has also become extremely popular and well-loved by its people. Some of the popular brands in Australia are Billabong, Quicksilver, Rip Curl, Roxy and Rusty.

Billabong is a well known brand name for surfwear, board shorts and accessories that are being sold under Palmers Surf, Honolua Surf, Swell.com, Von Zipper, Kustom (footwear), Nixon, Xcel Wetsuits, Tigerlily brands, Element skate and various surf and skateboard stores.

Quicksilver is another popular brand for surf board clothing and other board sports related equipment. Quicksilver has the same product manufacturer of Roxy which is another popular brand for young women's apparel.

Rip Curl is another major retailer and manufacturer of board wear clothing in Australia. It has initially produced surfboards and started manufacturing wetsuits in 1970 and other swim wear products.

Rusty is another well known brand for fashionable board wear in Australia. It is a brand that makes use of high quality materials and fabrics for the clothing it offers to its customers.

The brands mentioned above are just few of those that reflect Australia's love for the outdoor, love for the beach, surfing and fashion itself. Australia is truly rich both in culture and fashion.